BAR & BOARD
BEVERAGE DIRECTOR SERVICE & SENIOR LEVEL LEADERSHIP, AT A FRACTION OF FULL TIME COST
With 13 years of luxury hotel executive experience, I help hotel F&B operations maximize beverage profitability with effective strategy, management of spirit brand partnerships, relationships, and creative vision — at a fraction of the cost of a full-time Beverage Director.
You’re Leaving Revenue On The Table Every Month
Spirit reps and distributors go unanswered. Partnership funds are unestablished or expire unused. COGS stay flat. Your team is too stretched to manage creative programming and activations — and no one is focused on the relationships that drive real beverage profitability.
WHAT YOU GET
PARTNERSHIP MANAGEMENT
Active relationships with spirit brands, reps, and distributors. Partnership funds structured, captured and deployed — not missed.
CONCEPTS & CREATIVE PROGRAMMING
Beverage concept development, seasonal programming, menu engineering, and brand activation calendar in collaboration with your marketing team.
TEAM TRAINING
Service excellence, staff development, compliance oversight, and inter-departmental alignment across the property.
AI ASSESMENT AND IMPLIMENTATION
Identify AI tools that can reduce labor hours, cut costs, improve guest experience, and generate better data for executive leadership and ownership.
COGS & PROFITABILITY
Beverage cost optimization, procurement efficiency, inventory management, and owner-ready financial reporting
REVENUE EXPANSION
Catering and Banquet beverage efficiency. Non-alcoholic program development, and revenue strategy analysis.
OPERATIONS & DATA
POS analytics, competitive market analysis, guest sentiment monitoring, and budget forecasting.
VISUAL CONTENT
Photography and brand decks that communicate your program to ownership, partners, staff, and guests
SERVICE TIERS
Tier 1 - Programming & Optimization
For properties with an existing beverage program that needs managing, not rebuilding.
The entry-level engagement. Bar & Board manages your spirit brand and distributor relationships, captures unclaimed partnership funds, makes targeted spirit substitutions where needed, keeps your COGS and reporting on track, and expands your revenue footprint through additional non-alcoholic programming, bar presentation, and creative programming and activations. The existing menu and concept remain largely untouched.
- Investment is a monthly retainer base | $2000
Tier 2 - Full Beverage Director Service
Complete ongoing beverage leadership without a full-time hire. The most comprehensive retainer offering.
Everything in Tier 1, expanded to include the full operational depth of a senior on-property Beverage Director — inventory systems, compliance, POS analysis, competitive intelligence, budget forecasting, service training, inter-departmental alignment, seasonal programming, and scheduled on-property visits. This is the full fractional Beverage Director experience: senior-level strategy, execution, and accountability.
- Investment is a monthly retainer base | $4000
Tier 3 - Full Build + Ongoing Direction
Complete concept development, program build, then ongoing leadership. Two-phase engagement.
For properties with no existing beverage program, new hotel openings, full rebrands, or restaurant groups launching a new concept. Phase 1 is a one-time flat fee to build the complete program from scratch. Phase 2 converts into a custom monthly retainer for ongoing leadership once the program is live.
- Investment is custom - quoted by scope.
Photography Add On
For clients who want their program documented as well as managed.
Bar & Board captures your beverage program visually (cocktails, venue, product, and brand moments) delivering edited assets each month ready for ownership decks, social, press, and partner presentations. Hakien brings over a decade of commercial hospitality and restaurant photography to every shoot.No separate photographer to brief or coordinate. The same person managing your program is behind the camera.
- Add on available at every tier | $1200 per month
Former Client - The Marriott Pompano Beach
“Hakien and Bar & Board delivered exactly what we needed — a complete beverage program, real distributor partnerships, and measurable financial results, all within 60 days. Hakien operates at a Beverage Director level and brings the relationships to back it up. The investment paid for itself quickly.”
Leslie Weil, General Manager
Marriott Pompano Beach
Key Project Metrics:
$12K+ — Partnership funds secured in first 60 days
2x — Return on engagement fee within 60 days
Submit an Inquiry
Provide some project details to receive a tailored engagement outline and start the conversation.
You can also reach me directly at Hakien@BarandBoardAdvisory.com